Proceedings of the 1995 conference of the American Academy of Advertising
Madden, Charles S. (ed.)
Proceedings of the 1995 conference of the American Academy of Advertising - Richmond: AAA 1995 - xii, 255p., ind. 27 cm x 21 cm
0931030188
affective effects
attitude towards advertising
cognitive
consumer perceptions
ethnic minority portrayals
gender
interactive feature
international advertising
involvement
modeling media
public service arena
qualitative methods
radio
real world chesapeake
regulation
response
sex
truth
videotape
659.1072 / PRO
Proceedings of the 1995 conference of the American Academy of Advertising - Richmond: AAA 1995 - xii, 255p., ind. 27 cm x 21 cm
0931030188
affective effects
attitude towards advertising
cognitive
consumer perceptions
ethnic minority portrayals
gender
interactive feature
international advertising
involvement
modeling media
public service arena
qualitative methods
radio
real world chesapeake
regulation
response
sex
truth
videotape
659.1072 / PRO