Proceedings of the 1996 conference of the American Academy of Advertising
Wilcox, Gary B. (ed.)
Proceedings of the 1996 conference of the American Academy of Advertising - Texas: The University of Texas 1996 - xiv, 266p. 27 cm x 21 cm
0931030196
account planning
accreditation
brand loyalty
cigarettes
code of ethics
consumer segments
creative
creative process
cross culture
education
frequency
integrated marketing communications
media plannig
negative ads
reach
responsive
smoking
stalking consumer
stimulus
technological developments
web
659.1072 / PRO
Proceedings of the 1996 conference of the American Academy of Advertising - Texas: The University of Texas 1996 - xiv, 266p. 27 cm x 21 cm
0931030196
account planning
accreditation
brand loyalty
cigarettes
code of ethics
consumer segments
creative
creative process
cross culture
education
frequency
integrated marketing communications
media plannig
negative ads
reach
responsive
smoking
stalking consumer
stimulus
technological developments
web
659.1072 / PRO