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Proceedings of the 2002 conference of the american academy of advertising

Abernethy, Avery M. (ed.)

Proceedings of the 2002 conference of the american academy of advertising - New York: American Academy of Advertising, 2002. - xx, 206p., ind. 27 cm x 21 cm

ISBN: 0931030269

Subjects--Topical Terms:
advertising
creative strategy
cross cultural
education
health
humorous
internet
media planning
online shopping
sponsorship

Dewey Class. No.: 659.1072 / PRO

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