Proceedings of the 2003 conference of the american academy of advertising
Carlson, Les (ed.)
Proceedings of the 2003 conference of the american academy of advertising - New York: American Academy of Advertising, 2003. - xx, 256p., ind. 27 cm x 21 cm
0931030277
advertising education
attitudes
children and adolescents
consumer and customer characteristics
consumer behaviour
consumer response to online advertising
corporate credibility
creativity
gender role and portrayals
health related issues
humor in advertising
IMC
interactivity on the web
media issues
research
659.1072 / PRO
Proceedings of the 2003 conference of the american academy of advertising - New York: American Academy of Advertising, 2003. - xx, 256p., ind. 27 cm x 21 cm
0931030277
advertising education
attitudes
children and adolescents
consumer and customer characteristics
consumer behaviour
consumer response to online advertising
corporate credibility
creativity
gender role and portrayals
health related issues
humor in advertising
IMC
interactivity on the web
media issues
research
659.1072 / PRO