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International conference proceedings American academy of advertising 2003 Asia Pacific conference

Rose, Patricia B. (ed.)

International conference proceedings American academy of advertising 2003 Asia Pacific conference - New York: American Academy of Advertising, 2003. - vii, 87p. 27 cm x 21 cm

ISBN: 0931030285

Subjects--Topical Terms:
advertising and education
advertising in Japan
Asian perception of the internet
branding
comparative advertising
culture and advertising
disability and advertising
global issues
integrated marketing communication
race and ethnicity in advertising

Dewey Class. No.: 659.1072 / PRO

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