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Consumers

Arnould, Eric

Consumers by Eric Arnould, Linda Price and George Zinkhan - 1st ed. - New York: McGraw-Hill Companies 2002 - xviii, 750p., ind. 25 cm x 20 cm

ISBN: 007112294X

Subjects--Topical Terms:
consumers behaviour
economic
lifestyles
marketing strategies
satisfactions
social structures

Dewey Class. No.: 658.8342 / ARN

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