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Why people buy : things they don't need

Danziger, Pamela N.

Why people buy : things they don't need by Pamela N. Danziger - New York: Paramount Market Publishing Inc. 2002 - iv, 221p., bib., ind. 26 cm x 19 cm

ISBN: 0967143993

Subjects--Topical Terms:
consumer
motivation research
purchasing

Dewey Class. No.: 658.8342 / DAN

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