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Web analytics demystified

Peterson, Eric T.

Web analytics demystified by Eric T. Peterson - Itali: Celilo Group Media and CafePress 2004 - viii, 240p., bib., ind. 25 cm x 18 cm

ISBN: 0974358428

Subjects--Topical Terms:
campaign analysis
customer life cycle
measuring acquisition
terminology
web traffic data sources
web analysis

Dewey Class. No.: 006 / PET

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