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The direct marketing handbook

Nash, Edward L. (ed.)

The direct marketing handbook - 2nd ed. - Singapore: McGraw Hill Inc., 1992. - xxxiii, 827p., ind. 24 cm x 16 cm

ISBN: 0071127291

Subjects--Topical Terms:
analysis
applications
broadcast
customer loyalty programmes
database
direct marketing
law
media
planning
print
production
strategy
tactics
telemarketing

Dewey Class. No.: 658.84 / DIR

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