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Customer relationship management : a strategic perspective

Shainesh, G.

Customer relationship management : a strategic perspective by G. Shainesh and Jagdish N. Seth - New Delhi: Macmillan India Ltd. 2006 - xii, 198p., ref., ind. 24 cm x 18 cm

ISBN: 1403928622

Subjects--Topical Terms:
B2B
building customer relationship
consumer and business markets
CRM
economics
market place

Dewey Class. No.: 658.812 / SHA

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