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Who says elephants can't dance ? : inside IBM's historic turnaround

Gerstner, Louis V.

Who says elephants can't dance ? : inside IBM's historic turnaround by Louis V. Gerstner - London: Harper Collins Publishers 2002 - xi, 372p., app., ind. 20 cm x 13 cm

ISBN: 0007170874

Subjects--Topical Terms:
case studies
computer industry
corporate turnarounds
culture
electronic office machine industry
global enterprise
history
IBM
international business machines corporation
leadership team
lessons learned
management
observations
reviving the brand
service
strategy

Dewey Class. No.: 658 / GER

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