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Marketing to hispanics : a strategic approach to assessing and planning your initiative

Soto, Teresa J.

Marketing to hispanics : a strategic approach to assessing and planning your initiative by Teresa J. Soto - 1st ed. - Chicago: Kaplan Publishing 2006 - xii, 259p., app., bib., ref., ind. 24 cm x 16 cm

ISBN: 1419502786

Subjects--Topical Terms:
case studies
consumer
hispanic American consumers
marketing
organisation aligned
United States

Dewey Class. No.: 658.8008968073 / SOT

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