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High performance marketing : bringing method to the madness of marketing

Eechambadi, Naras

High performance marketing : bringing method to the madness of marketing by Naras Eechambadi - Chicago: Dearborn Trade Publishing 2005 - xvi, 269p., notes, ind. 24 cm x 16 cm

ISBN: 1419508237

Subjects--Topical Terms:
capitalising on knowledge
dimensions of marketing performance
discipline and dynamism
marketing
orchestrating the organisation
performance in perspective
strategy execution cycle

Dewey Class. No.: 658.83 / EEC

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