Tribal knowledge : business wisdom brewed from the grounds of starbucks corporate culture

Moore, John

Tribal knowledge : business wisdom brewed from the grounds of starbucks corporate culture by John Moore - Chicago: Kaplan Publishing 2006 - xiv, 248p., notes 20 cm x 13 cm

1419520016


business creates the brand
coffee industry
corporate culture
locationing is advertising
marketing
merchandising relevant
organisational effectiveness
Starbucks coffee company
United States

658.8 / MOO
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