Marketing to women : how to increase your share of the world's largest market
Barletta, Marti
Marketing to women : how to increase your share of the world's largest market by Marti Barletta - 2nd ed. - Chicago: Dearborn Trade Publishing 2005 - xxxiv, 325p., app., ind. 24 cm x 16 cm
1419520199
bigger picture
circle and compass
communication
face to face
gender trends
market to women
marketing
marketing model
notes to the CEO
practical applications
spiral path
star gender culture
women consumers
658.804 / BAR
Marketing to women : how to increase your share of the world's largest market by Marti Barletta - 2nd ed. - Chicago: Dearborn Trade Publishing 2005 - xxxiv, 325p., app., ind. 24 cm x 16 cm
1419520199
bigger picture
circle and compass
communication
face to face
gender trends
market to women
marketing
marketing model
notes to the CEO
practical applications
spiral path
star gender culture
women consumers
658.804 / BAR