Stand out from the crowd : secrets to crafting a winning company identity
Lipe, Jay
Stand out from the crowd : secrets to crafting a winning company identity by Jay Lipe - Chicago: Kaplan Publishing 2006 - vii, 263p., glos., ind. 23 cm x 18 cm
1419523007
company needs a well crafted identity
corporate image
management
market touch points
marketing
strategic factors
writing word
659.2 / LIP
Stand out from the crowd : secrets to crafting a winning company identity by Jay Lipe - Chicago: Kaplan Publishing 2006 - vii, 263p., glos., ind. 23 cm x 18 cm
1419523007
company needs a well crafted identity
corporate image
management
market touch points
marketing
strategic factors
writing word
659.2 / LIP