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Ted levitt on marketing

Levit, Theodore

Ted levitt on marketing by Theodore Levit - Hardvard Business Review Book 2006 - vii, 226p., ind. 23 cm x 15 cm - A Harvard business review paperback series .

ISBN: 1422102068

Subjects--Topical Terms:
advertising
business always loses
creativity is not enough
exploit the product life cycle
innovative imitation
marketing
marketing myopia
marketing success
markets globalization
product intangibles
production line approach to service
service industrialization

Dewey Class. No.: 658.8 / LEV

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