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Mythmaking on Madison Avenue : how advertisers apply the power of myth and symbolism to create leadership brands

Randazzo, Sal

Mythmaking on Madison Avenue : how advertisers apply the power of myth and symbolism to create leadership brands by Sal Randazzo - Chicago: Probus Publishing Co. 1993 - xiii, 289p., ref., ind. 24 cm x 16 cm

ISBN: 1557384274

Subjects--Topical Terms:
advertising brand name products
advertising psychological aspects
advertising social aspects
brand
brand mythologies
building brand mythologies
female mythologies
maintaining brand mythologies
male mythology
symbolism in advertising

Dewey Class. No.: 659.1 / RAN

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