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The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects

Kennedy, Dan S.

The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects by Dan S Kennedy - Holbrook: Bob Adams Inc 1991 - 188p, app. 24 cm x 15 cm

ISBN: 1558500170

Subjects--Topical Terms:
advertising
case
customer value
direct marketing
forward
hiring and firing
malibuism
marketing
new marketing
right message
sales promotion
sales syrge
strategies
targets
United States

Dewey Class. No.: 658.8 / KEN

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