Sign wars : the culttered landscape of advertising

Goldman, Robert

Sign wars : the culttered landscape of advertising by Robert Goldman and Stephen Papson - New York: The Guilford Press 1995 - xiii., 322p., bib., ind. 23 cm x 19 cm - Critical perspective .

1572300345


advertising
age of hypersignification
age of the poseur
commodity self
corporate politics of sign values
cynicism
flip side of jadedness
green marketing
hailing the alienated specator
social aspects

659.1042 / GOL
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