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International Marketing

Cateora, Philip R.

International Marketing by Philip R. Cateora - 9th ed. - Chicago: Irwin 1997 - xxiii, 772p., ind. 25 cm x 20 cm - McGraw-Hill International edition - marketing series .

ISBN: 0071152091

Subjects--Topical Terms:
assessing opportunities
corporate context of marketing
cultural environment
global market
international business enterprise
international marketing
marketing strategies

Dewey Class. No.: 658.848 / CAT

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