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The future beyond brands lovemarks

Roberts, Kevin

The future beyond brands lovemarks by Kevin Roberts foreword A. G. Lafley - New York: Power House Books 2004 - 221p., ind. 25 cm x 20 cm

ISBN: 1576872041

Subjects--Topical Terms:
advertising
brand name product
forecasting
marketing
trademarks emotional rescue

Dewey Class. No.: 658.827 / ROB

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