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Markets of one : creating customer unique value through mass customization

Gilmore, James H. (ed.)

Markets of one : creating customer unique value through mass customization - Boston: Harvard Business Review Book 2000 - xxvi, 210p., ind. 24 cm x 16 cm - Harvard business review book series .

ISBN: 1578512387

Subjects--Topical Terms:
breaking compromises
customers forever
customization
flexible manufacturing systems
mass costomization
product managment
relationship marketing

Dewey Class. No.: 670.427 / MAR

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