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The infinite asset : managing brands to build new value

Hill, Sam

The infinite asset : managing brands to build new value by Sam Hill and Chris Lederer foreword by Kevin Lane Keller - New Delhi: HarperCollins Publishers India Pvt. Ltd. 2001 - xii, 238p., notes, ind. 24 cm x 16 cm

ISBN: 1578512492

Subjects--Topical Terms:
amalgamation
brand
brand portfolio
case studies
co branding
management
over branding
partitioning
pruning
repositioning
scalling

Dewey Class. No.: 658.827 / HIL

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