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Marketing moves : a new approach to profits, growth, and renewal

Kotler, Philip

Marketing moves : a new approach to profits, growth, and renewal by Philip Kotler, Dipak C. Jain and Suvit Maesincee - Boston: Harvard Business School Press 2002 - xii, 192p., notes, ind. 24 cm x 16 cm

ISBN: 1578516005

Subjects--Topical Terms:
identifying market opportunities
market renewal strategy
marketing
positioning marketing
telemarketing

Dewey Class. No.: 658.8 / KOT

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