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United we brand : how to create a cohesive brand that's seen, heard, and remembered

Moser, Mike

United we brand : how to create a cohesive brand that's seen, heard, and remembered by Mike Moser - Boston: Harvard Business School Press 2003 - xvii, 165p., notes, ind. 24 cm x 16 cm

ISBN: 1578517982

Subjects--Topical Terms:
brand
brand icons
brand personality
brand roadmap
core brand value
management
new products

Dewey Class. No.: 658.827 / VAN

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