Marketing Management : a strategic approach with a global orientation

Boyd, Harper W.

Marketing Management : a strategic approach with a global orientation by Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche - 3rd ed. - New York: McGraw Hill 1998 - xxii, 547p., app., ind. 25 cm x 20 cm

0071154299


controlling strategic marketing programs
developing strategic marketing programs
implementing
management
market opportunity analysis
marketing
strategic marketing programs for selected situations

658.8 / BOY
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