The marketing game : how the world's best companies play to win
Schulz, Eric
The marketing game : how the world's best companies play to win by Eric Schulz - Holbrook: Adams Media Corporation 2000 - xiv, 290p., ind. 24 cm x 16 cm
1580622224
advertising
branding
consumer communication
consumer research
decision making
management games
marketing
marketing cornerstones
new products
packaging
price
promotion
public relations
658.802 / SCH
The marketing game : how the world's best companies play to win by Eric Schulz - Holbrook: Adams Media Corporation 2000 - xiv, 290p., ind. 24 cm x 16 cm
1580622224
advertising
branding
consumer communication
consumer research
decision making
management games
marketing
marketing cornerstones
new products
packaging
price
promotion
public relations
658.802 / SCH