Design management : using design to build brand value and corporate innovation
Borja de Mozota, Brigitte
Design management : using design to build brand value and corporate innovation by Brigitte Borja de Mozota - New York: Allworth Press 2003 - vi, 282., bib., ind. 23 cm x 15 cm
1581152833
design and business performance
design firm
design history
design industrial
design value
innovation
manufacturing processes
marketing
strategy
658.5752 / BOR
Design management : using design to build brand value and corporate innovation by Brigitte Borja de Mozota - New York: Allworth Press 2003 - vi, 282., bib., ind. 23 cm x 15 cm
1581152833
design and business performance
design firm
design history
design industrial
design value
innovation
manufacturing processes
marketing
strategy
658.5752 / BOR