Brandstand : strategies for retail brand building

Winters, Arthur A.

Brandstand : strategies for retail brand building by Arthur A Winters and Peggy Fincher Winters; carole Paul - New York: Visual Reference Publications 2002 - 174p., glos. 31 cm x 24 cm

1584710705


advertising
brand name products
branding
desinigners
general merchandisers
home furnishings
manufacturers
marketing
psychological aspects
shopping centres
specialty stores

658.827 / WIN
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