Brandstand : strategies for retail brand building
Winters, Arthur A.
Brandstand : strategies for retail brand building by Arthur A Winters and Peggy Fincher Winters; carole Paul - New York: Visual Reference Publications 2002 - 174p., glos. 31 cm x 24 cm
1584710705
advertising
brand name products
branding
desinigners
general merchandisers
home furnishings
manufacturers
marketing
psychological aspects
shopping centres
specialty stores
658.827 / WIN
Brandstand : strategies for retail brand building by Arthur A Winters and Peggy Fincher Winters; carole Paul - New York: Visual Reference Publications 2002 - 174p., glos. 31 cm x 24 cm
1584710705
advertising
brand name products
branding
desinigners
general merchandisers
home furnishings
manufacturers
marketing
psychological aspects
shopping centres
specialty stores
658.827 / WIN