Normal view MARC view ISBD view

Marketing Research : a problem solving approach (With Floppy)

Sudman, Seymour

Marketing Research : a problem solving approach (With Floppy) by Seymour Sudman and Edward Blair - New York: McGraw Hill 1998 - xli, 737p., app., glos., ind. 26 cm x 20 cm

ISBN: 0071158626

Subjects--Topical Terms:
analyzing data
bivariate
communicating research
conducting experiments
conducting surveys
ethical current issue
international marketing
issues in research management
market research data
multivariate analysis
preparing data
questionnaire workshop
sampling
tools for primary data collection
univarate

Dewey Class. No.: 658.83 / SUD

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)