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MarketBusters : 40 strategic moves that drive exceptional business growth

Gunther, Rita Gunther

MarketBusters : 40 strategic moves that drive exceptional business growth by Rita Gunther McGrath and Ian C. MacMillan - Boston: Harvard Business School Publishing Corporation 2005 - viii, 264p., app., notes, ind. 24 cm x 16 cm

ISBN: 1591391237

Subjects--Topical Terms:
case study
customer experience
customer relations
exploit emerging opportunities
exploit industry shifts
handbooks
management
manuals
strategic planning

Dewey Class. No.: 658.4012 / MCG

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