Mass affluence : 7 new rules of marketing to today's consumer
Nunes, Paul
Mass affluence : 7 new rules of marketing to today's consumer by Paul Nunes and Brian Johnson - Boston: Harvard Business School Publishing 2004 - xvii, 269p., notes, ind. 24 cm x 17 cm
1591391962
affluent consumers
consumer behavior
consumer satisfaction
consumers
customer reach
marketing
product management
United States
658.8 / NUN
Mass affluence : 7 new rules of marketing to today's consumer by Paul Nunes and Brian Johnson - Boston: Harvard Business School Publishing 2004 - xvii, 269p., notes, ind. 24 cm x 17 cm
1591391962
affluent consumers
consumer behavior
consumer satisfaction
consumers
customer reach
marketing
product management
United States
658.8 / NUN