The ultimate question : driving good profits and true growth

Reichheld, Fred

The ultimate question : driving good profits and true growth by Fred Reichheld - Boston: Harvard Business School Publishing 2006 - xi, 211p., app., notes, ind. 24 cm x 16 cm

1591397839


consumer satisfaction
customer loyalty
customer relations
design winning customer strategies
development community
employee loyalty
employee motivation
enterprise story
leadership
measurement rules
net promoter score (NPS)
satisfaction survey fail
success in business

658.1554 / REI
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