Strategic marketing management cases (With Floppy)

Cravens, David W.

Strategic marketing management cases (With Floppy) by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden - 6th ed. - Boston: Irwin McGraw-Hill 1998 - xiii, 624p., app., ind. 25 cm x 20 cm - The Irwin/MGraw-Hill series in marketing .

0071161759


case studies
market driven strategy
market orientation
market strategies
marketing
marketing relationship
strategies

658.802 / CRA
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