Juicing the orange : how to turn creativity into a powerful business advantage
Fallon, Pat
Juicing the orange : how to turn creativity into a powerful business advantage by Pat Fallon and Fred Senn - Boston: Harvard Business School Publishing 2006 - xi, 228p., notes, ind. 24 cm x 16 cm
1591399270
best media for the message
brand's voice
business brand
consumer brand
creative ability in business
establishing and leveraging a category advantage
marketing
marketing a network
marketing environment
product management
rethinking customer engagement
serious branding problem
658.802 / FAL
Juicing the orange : how to turn creativity into a powerful business advantage by Pat Fallon and Fred Senn - Boston: Harvard Business School Publishing 2006 - xi, 228p., notes, ind. 24 cm x 16 cm
1591399270
best media for the message
brand's voice
business brand
consumer brand
creative ability in business
establishing and leveraging a category advantage
marketing
marketing a network
marketing environment
product management
rethinking customer engagement
serious branding problem
658.802 / FAL