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The culting of brands : when customers become true believers

Atkin, Douglas

The culting of brands : when customers become true believers by Douglas Atkin - New York: Penguin Group 2004 - xix, 230p., notes, bib., ind. 24 cm x 16 cm

ISBN: 1591840279

Subjects--Topical Terms:
brand name products
cult in born
customer loyalty
identity (Psychology)
management
marketing
symbolism
tension

Dewey Class. No.: 658.8343 / ATK

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