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Brand hijack : marketing without marketing

Wipperf�rth, Alex

Brand hijack : marketing without marketing by Alex Wipperf�rth - New York: Penguin Group 2005 - vii, 280p., notes, ind. 24 cm x 16 cm

ISBN: 1591840783

Subjects--Topical Terms:
brand choice
brand loyalty
brand name products
consumer behavior
marketing
marketing without marketing
public property
trible marketing

Dewey Class. No.: 658.827 / WIP

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