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Treasure hunt : inside the mind of the new global consumer

Silverstein, Michael J.

Treasure hunt : inside the mind of the new global consumer by Michael J. Silverstein with John Butman - New York: Portfolio 2006 - xviii, 267p., ind. 24 cm x 16 cm

ISBN: 1591841232

Subjects--Topical Terms:
bifurcasting market
calculus shifts
consumer behavior
middle class
picklenickels and dimes
spanning the poles
taking action

Dewey Class. No.: 658.8342 / SIL

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