The Hummer and the Mini : navigating the contradictions of the new trend landscape
Waters, Robyn
The Hummer and the Mini : navigating the contradictions of the new trend landscape by Robyn Waters - New York: Penguin Group 2006 - xv, 222p., ind. 22 cm x 15 cm
1591841364
consumer behavior
extreme relaxation
fads
forecasting
healthy indulgences
luxurious commodities
marketing research
mass customisation
new products
social capitalism
success paradox
trend
658.83 / WAT
The Hummer and the Mini : navigating the contradictions of the new trend landscape by Robyn Waters - New York: Penguin Group 2006 - xv, 222p., ind. 22 cm x 15 cm
1591841364
consumer behavior
extreme relaxation
fads
forecasting
healthy indulgences
luxurious commodities
marketing research
mass customisation
new products
social capitalism
success paradox
trend
658.83 / WAT