The one to one manager : real-world lessons in customer relationship management

Peppers, Don

The one to one manager : real-world lessons in customer relationship management by Don Peppers and Martha Rogers - Oxford: Capton Publishing Limited 2000 - xix, 268p., ind. 19 cm x 13 cm

1841120936


culture
culturr service
customer focus
customer relation
management
organisation
parting advice
respecting the channel
technology
tool makers

658.84 / PEP
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