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Tracking advertising and monitoring brands

McDonald, Colin

Tracking advertising and monitoring brands by Colin McDonald - Oxford: Admap Publication 2000 - 53p., bib. 30 cm x 21 cm

ISBN: 184116061

Subjects--Topical Terms:
advertising measures
behavioural measures
brand commitment
brand measures
track brands
tracking frequency
tracking studies

Dewey Class. No.: 659.1 / MCD

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