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Advertising and the long-term success of the premium brand

Buck, Stephan

Advertising and the long-term success of the premium brand by Stephan Buck foreword by Martin sorrell - Washngton: World Advertising Research Center 2001 - 36p., bib. 30 cm x 21 cm

ISBN: 1841160768

Subjects--Topical Terms:
advertising
brand
brand success
EDLP
FMCG advertising
voiceshare vs. marketshare

Dewey Class. No.: 659.1 / BUC

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