The mental world of brands : mind, memory and brand success
Franzen, Giep
The mental world of brands : mind, memory and brand success by Giep Franzen and Margot Bouwman forward by Wendy Gordan - Oxfordshire: World Advertising Research Centre 2001 - xix, 466p., app., bib., ind. 24 cm x 17 cm
1841160814
associative network
attitudes
behavioural tendencies
brain and memory
brand awareness
brand meanings
brands
emotions
holistic brand research
positioning
relationships
representation
research
658.827 / FRA
The mental world of brands : mind, memory and brand success by Giep Franzen and Margot Bouwman forward by Wendy Gordan - Oxfordshire: World Advertising Research Centre 2001 - xix, 466p., app., bib., ind. 24 cm x 17 cm
1841160814
associative network
attitudes
behavioural tendencies
brain and memory
brand awareness
brand meanings
brands
emotions
holistic brand research
positioning
relationships
representation
research
658.827 / FRA