New products management
Crawford, Merle
New products management by Merle Crawford and Anthony Di Benedetto - 8th ed. - New York: McGraw-Hill Companies 2006 - xx, 540p., bib., app., ind. 23 cm x 19 cm - McGraw-Hill/Irwin series in marketing .
0071244336
concept generation
concept testing
design
development
launch
management
market testing
new products
product protocol
sales forecasting
658.575 / CRA
New products management by Merle Crawford and Anthony Di Benedetto - 8th ed. - New York: McGraw-Hill Companies 2006 - xx, 540p., bib., app., ind. 23 cm x 19 cm - McGraw-Hill/Irwin series in marketing .
0071244336
concept generation
concept testing
design
development
launch
management
market testing
new products
product protocol
sales forecasting
658.575 / CRA