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Guerrilla advertising : unconventional brand communication

Lucas, Gavin

Guerrilla advertising : unconventional brand communication by Gavin Lucas ; art direction by Michael Dorrian - London: Laurence King Publishing Ltd. 2006 - 187p. 30 cm x 23 cm

ISBN: 1856694704

Subjects--Topical Terms:
advertising
advertising campaigns
multi fronted attack
publicity
site specific media
street propaganda
stunts

Dewey Class. No.: 659.113 / LUC

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