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Improving marketing effectiveness : the methods and tools that work best

Shaw, Robert

Improving marketing effectiveness : the methods and tools that work best by Robert Shaw - London: Profit books Ltd. 2001 - vii, 244, app., notes, glos. 22 cm x 15 cm

ISBN: 1861970544

Subjects--Topical Terms:
customer satisfaction and loyalty
information technology
marketing strategy
marketing tools
modern myths

Dewey Class. No.: 658.8 / SHA

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