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The 22 immutable laws of marketing

Ries, Ries

The 22 immutable laws of marketing by Al Ries and Jack Trout - London: Profile Books Ltd. 2004 - xii, 143p., ind. 20 cm x 13 cm

ISBN: 1861976100

Subjects--Topical Terms:
acceleration
attributes
candor
category
division
duality
exclusivity
failure
focus
hype
ladder
law of leadership
line extension
mind
opposite
perception
perspective
resources
sacrifice
singularity
success
unpredictability

Dewey Class. No.: 658.8 / RIE

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