Advertising works 8 : papers from the IPA advertising effectiveness awards 1994

Baker, Chris (ed.)

Advertising works 8 : papers from the IPA advertising effectiveness awards 1994 - Oxfordshire: NTC Publications Ltd 1995 - xxxvi, 457p., ind. 24 cm x 17 cm

1870562992


advertisers
advertising over the longer term
new brands
new campaigns for previously advertised brands

659.111 / ADV
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