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The handbook of online marketing research

Grossinckle, Joshua

The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin - New York: McGraw Hill, Inc. 2000 - xxi, 433p., glos, ind. 24 cm x 16 cm

ISBN: 0071361146

Subjects--Topical Terms:
data collection
development
existing online products
market research
marketing
new product concepts
online marketing research
qualitative
quantitative
quastionnaire design
research process
sampling
secondary
segmentationcompetition
testing
tracking

Dewey Class. No.: 658.83 / GRO

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